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Spotify Is Turning Starbucks Baristas Into Coffee Shop DJs

Spotify is the official music option of Starbucks, and crowdsourced playlists are about to hit America's most popular coffee shop. The post Spotify Is Turning Starbucks Baristas Into Coffee Shop DJs...

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So, Um, Starbucks May Be a Big Player in the Future of News

Who would have thought that one version of saving journalism would look like the app you also use to pay for your coffee? The post So, Um, Starbucks May Be a Big Player in the Future of News appeared...

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Alas, All-Day Breakfast Won’t Be Enough to Save McDonald’s

We love Egg McMuffins too. But 21st-century fast food isn't just about what you eat. As Starbucks' success shows, it's about the tech in your pocket. The post Alas, All-Day Breakfast Won’t Be Enough to...

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Square IPO Filing Shows Starbucks Deal Was a Bust

As the electronics payments company gears up for its new phase as a public company, it'll apparently have to get its caffeine fix elsewhere. The post Square IPO Filing Shows Starbucks Deal Was a Bust...

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Starbucks’ Grande Plan: Selling Coffee via Apps

Starbucks may well have the best mobile retail app in existence. The post Starbucks’ Grande Plan: Selling Coffee via Apps appeared first on WIRED.

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While You Were Offline: Missy Elliott Is Back, Baby!

Fall is here. All the leaves are brown, and the sky is grey. That means it's time to curl up and keep warm next to the fires of Internet indignation. The post While You Were Offline: Missy Elliott Is...

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Italians Compare the Arrival of Starbucks to the Apocalypse

Well, unless they bring scones. The post Italians Compare the Arrival of Starbucks to the Apocalypse appeared first on WIRED.

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Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee

Starbucks doesn't simply offer its customers buckets of coffee. Like Google and Apple, it offers a canvas onto which we can project our consumer identities. The post Why Starbucks Will Win Over Italy:...

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Starbucks Is Going to Serve Cold Brew on Tap. What Could Go Wrong?

Selling nitro cold brew might seem like no big deal. But for the world's biggest coffee chain, it's a logistical feat. The post Starbucks Is Going to Serve Cold Brew on Tap. What Could Go Wrong?...

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Starbucks’ Pumpkin Spice Latte Is Back to Mess With Your Brain

And we don't mean that in a good way . The post Starbucks’ Pumpkin Spice Latte Is Back to Mess With Your Brain appeared first on WIRED.

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